Jennifer Daniel is the director of Android emoji’s at Google or the company's emoji interpreter. While she doesn't personally come up with new emojis, she does design the ones that make the cut. She decides how emojis will look like and what will make them more "Googley." The Unicode Consortium, a group that includes tech giants like Google, Facebook, Huawei, and Netflix, picks the actual content and votes on fresh emojis every year. Notably, anyone can submit an emoji proposal. According to Daniel, the confusion between the same emoji on different platforms happens because companies like Apple and Google hardly communicate with regards to maintaining a standard interpretation. They are both on the Unicode subcommittee for emoji, but those discussions are largely about content, experience, and file-size, not design. For example, the different rendition of the "dizzy eyes" emoji often creates confusion. Even though in theory Unicode's list consists of a genderless "person" emoji, platforms are not able to support it yet because of complex UX and file-size problems. Technically, it is possible to make every human emoji available in "man," "woman," and "person" with customizable skin tones, but it has to be done in a way that's not clumsy and doesn't require huge memory space. In the future, emojis will be much more customizable. Users will be able to change the direction and color of any emoji. Daniel's current favorite is the "cowboy" emoji and her least favorite is the "hug" emoji because it looks quite different across platforms.