FICCI Ladies Organisation (FLO), the women’s wing of Federation of Indian Chamber of Commerce and Industry (FICCI) has launched WOW (Wellness of Women) mobile application aimed at creating awareness on preventive health care for women across the country. WOW, the app is backed by Chennai-based Apollo Hospitals Group that offers access to renowned doctors and provides health tips. It provides an easy to use platform that allows users to talk to doctors through video conferencing or connect with them via voice or email. It also allows users to upload clinical information such as reports, images, and scans so that experts can provide an opinion within the stipulated time. The app gives emphasis on generating awareness and preventive measures along with providing international care treatment. FICCI is the largest and oldest apex business organization in India. It is a non-governmental and non-profit organization. It was established in 1927 and is headquartered in New Delhi. Its mandate is to enhance efficiency and global competitiveness of Indian industry. It also seeks to expand business opportunities both in domestic and foreign markets through a range of specialized services and global linkages.