Chennai-based Shanmuga Priya sells Sarees on WhatsApp, is a shining example of social media marketing. In three years, she has sold Sarees worth over Rs. 2.5 crores. Her company, Unique Threads, has become a respected supplier to resellers in India and abroad. Priya got the inspiration from her mother-in-law who used to sell Sarees door to door. In 2014, when Priya's mother-in-law died, she quit her job to take care of the family. She decided to continue her mother-in-law's work when the family needed more money. Initially, she did an experiment as a trial-and-error, where Priya would sell Sarees to family members and friends. More and more women started buying Sarees as word spread, directly from her and would then sell them themselves. Priya started creating many resellers in this process. Although Priya's business was running good, she had to up her game. To tackle the competition, she ensured her products are of top quality. Priya dealt with customers' grievances and gave the option to return products. She waited for payments until her resellers got money from their customers. Today, the first floor of Priya's house is a godown. It has a separate entrance for buyers to check out the stock. Once the orders are placed, her team gets into action and packages are sent out every evening. For distribution, Unique Threads has signed up with different logistics/courier companies based on their services in different geographical locations. For her, more than just hard work, potential, and energy to develop an idea into a business have given it all. She has empowered many women to become financially independent besides running a business.